A lot of people think if you can point a camera at someone and expose it decently that you will create an awesome image and that may be the case some of the time but not in Beauty, Fashion and Portrait photography (in my humble little opinion). To me, shooting is half the equation and the post processing of the image is the second half.
Some photographers believe you should do most of the work in camera so the image that comes straight out after your shoot should be almost sellable. I agree and I disagree. I do agree you should do all you can to expose properly, light properly and pose properly to most flatter your subject, but I do think to take your photography to the next level you have to be able to post process and retouch at the same high level as your shooting. To me, if you are a great shooter but you do not have the ability to fix a blemish, do a head swap, color correct, fix teeth, or alter some physicality of the image (that would be slimming my expanded waist line if I ever let anyone shoot me, which won't happen), you are only fighting with one hand tied behind your back and in todays market one hand is not enough hands to fight!
If you throw a rock in any direction these days and you will hit a "Professional" photographer. With so many "Pros" how do you separate yourself from the masses? To me the way to separate from the many is to be able to shoot and post process your clients images in a way that they are blown away! One of the many goals I have in this business is to be as well rounded as I can possible and to be as proficient in all aspects of photography as possible. I really feel that it is our obligation as "Professional Photographers" to do all we can to provide our clients with the highest level of images and part of that to me is educating ourselves and continued learning. With all that in mind this week I took a retouching class to be able to enhance my post processing abilities. I took the class from Julia Kuzmenko from Omaha Image Productions. It was awesome. I've been looking for a class for awhile now to help me get my editing to what I consider to be another level and I really feel Julia did that for me! So, Thanks Julia!!!
Here are some before and after images.
Here is Julia's Facebook to see her awesome work!